Chelsea Murphy
Experience
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*Formerly Daugherty Business Solutions
January 2021 - Present
● Crafted custom solutions for Fintech client; selling multiple discipline teams that supported end-to-end solutions.
● Designed intuitive and user-centered solutions for a Fintech enterprise, addressing complex user needs.
● Led a multidisciplinary team of 190+ professionals, fostering
collaboration and ensuring delivery of innovative solutions.
● Collaborated with change management, accessibility specialists, content strategists, developers, and business and product stakeholders.
● Conducted extensive user research, integrating quantitative and qualitative results to iterate regularly on key designs.
● Played a key role in the successful launch of a branch-facing tool, resolving a long-standing user pain point and improving overall usability.
● Utilized tools such as Figma, Adobe Creative Suite, Sketch, InVision, Mural, and Miro for wireframing, service design, journey mapping, and creating user personas.
● Led a regulatory project, achieving a significant increase in
application adoption from 10% to 73% through seamless updates.
● Mentored and guided 15+ junior UX designers over a 5-year period,
establishing best practices for working within agile product teams
● Designed and taught internal training courses and client facing courses on managing business
stakeholder relationships, UX 101 for Development Teams, Solutioning as a Selling Tool, and how to structure files for development teams for a dev-ready handoff.
● Recognized as an enterprise-level Accessibility Champion for
incorporating web accessibility standards into design work. -
August 2019 - December 2020
● Designed user-centric solutions for a Fintech enterprise, addressing complex user needs through wireframing, end-to-end workflow creation, and extensive user research.
● Utilized Adobe Creative Suite for design tasks, including wireframing, journey mapping, and creating user personas. -
2018
● Optimized the customer journey from landing page to gift delivery, enhancing the overall user experience and increasing customer satisfaction.
● Established a streamlined process for vendors to manage product set-up, reducing time and effort through automated systems.
● Gathered and analyzed customer reviews to inform product line decisions, ensuring alignment with customer preferences and market trends.● Collaborated with printing and fulfillment centers, reducing the order-to-delivery time to under 2 days, maximizing eciency and customer satisfaction.
● Educated colleagues on customer personas and buying preferences, fostering a customer-centric approach throughout the organization.
● Implemented process improvements that resulted in a seamless and efficient customer journey, leading to increased customer retention and loyalty.
● Developed strong relationships with vendors, optimizing the product selection process and expanding the range of gift items.
● Successfully reduced order-to delivery time, improving customer experience and meeting or exceeding delivery expectations. -
November 2013 - December 2017
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August 2008 - October 2013
Skills
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Manages and leads a team of 190 people with 18 direct reports
In 2025, I was able to enable nearly 40% of my team to be promoted either internally at CGI or at the client into leadership positions.
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Distills high level pain points into actionable plans at 2 altitudes: MVP releases and iterative multi-year releases.
Skill set:
Extensive capacity planning
Alignment to complex requirements across technology, business, and product stakeholders
UX backlog creation
Foundational UX process creation
System mapping at the enterprise level to create interconnected, holistic workflows
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Design | User interface design, wireframing at all fidelity levels, prototyping, iterative design
Research | Discovery, Journey Mapping, Service mapping, stakeholder interviews, quantitative & qualitative data analysis
Tools | Figma, Sketch, Invision, Adobe Illustrator, Photoshop, InDesign, Pendo
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WCAG guidelines, Designing for screen readers, problem solving accessibility issues on existing software, educating development teams on accessibility standards and importance
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Graphic Design, Physical product design (past projects in bedding, home soft goods, clothing, furniture, gift items, and footwear), marketing collateral, and e-commerce sites
Education
Washington University in Saint Louis, Saint Louis, MO | Bachelor of Fine Arts, Fashion Design
Certificates
Enterprise Design Thinking — IBM - Co-Creator & Practitioner
W3C — Certificate of Achievement - Introduction to Web Accessibility (Certificate Number available upon request)
LaunchCode, Saint Louis, MO — UX Certification